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Jerry Rice teams with major brands in multi-faceted campaign.
August 6, 2010
By: TOM BRANNA
Editor
Procter & Gamble has launched “Take it to the House,” the company’s 2010 platform for its official National Football League (NFL) sponsorship. The program extends Procter & Gamble’s “Official Locker Room Products of the NFL” campaign from 2009 and adds multiple elements designed to resonate with football fans of all levels, the company said. “Take it to the House” in football vernacular represents a long touchdown, but also signifies...
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